THE EFFECT OF PERCEIVED VALUE ON E-COMMERCE APPLICATIONS IN FORMING CUSTOMER PURCHASE INTEREST AND ITS EFFECT ON USER LOYALTY

This reserach gives special attention to the value that drives users engage in trading activities through e-commerce. The purpose of this study is identify effect perceived on user buying interest, purchase intention level trust, trust satisfaction, loyalty, and satisfaction loyalty. research uses Structural Equation Modelling (SEM) analyzed by SPSS AMOS software. proves able influence which turn will form practical implications are provide input importance build customer can sustainable benefits.